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Famed Apple designer Sir Jony Ive has told the BBC about working with Steve Jobs, creating the iMac, and his decision to leave the company to create his own firm.
Ive and Jobs had a close working relationship upon Jobs’ return to Apple.
Sir Jony Ive has appeared on BBC Radio’s “Desert Island Discs” show in the UK, where a celebrity recounts their life alongside the music that matters most to them. Six years after leaving Apple, he spoke to presenter Lauren Laverne about his time there and why he created his own firm called LoveFrom.
Ive explained that linking both companies was how he saw design — and also designers. “Every single made object, to me, I see is an ambassador of the people who made it,” he said.
